A teal-colored clothing website with clothing items labeled "NEW" and "FOR YOU". The top of the screen reads TrueEco Fashion next to a leaf logo.
An item called "Graphic Tee" on a clothing website which shows the ratings, price, color, size, and care information.
A clothing retailer's mobile app which shows items on discount. The top of the app is labeled "TrueEco" with a green leaf logo.
An "About" page on a clothing website which contains a picture of an elderly person's hands cupping soil with a sprout, and a recycling icon promoting the brand's sustainability.

Students were tasked with creating a fictional clothing brand, then designing a website for it in Figma. “TrueEco” was conceptualized as a sustainable clothing brand based in Oklahoma. Its website was created using a cool green color palette. The prototype followed the process of selecting an item (particularly the graphic T-shirt) in addition to contact, sign-up, and about pages with both PC and mobile versions.

October 2023

Illustrator / Photoshop / Figma